Where design meets daily inspiration.
One of the most interesting opportunities I have had in my career was working as an Adobe Live host. During my livestreams, I shared design best practices for a global community of product professionals.
Nice to meet you. I'm Ashley Karr.
I am a Bay Area-based product designer, writer, and creator of Inspiration Affirmations—a collection of tools that blend creativity, insight, and everyday optimism.
With a background in anthropology from UCLA and a master’s degree in human factors and systems engineering from Embry-Riddle Aeronautical University, I have spent over two decades designing digital products for companies like Adobe, Oracle, and JPMorgan Chase. My work focuses on making technology more intuitive, inclusive, and human.
For me, design goes beyond screens and systems. It’s about how we shape our inner lives.
Inspired by my daughter—who is DeafBlind and teaches me daily about communication, presence, and love—I created Inspiration Affirmations as a creative outlet and grounding practice. The card deck and companion book offer thoughtful prompts for reflection, joy, and rediscovering what matters.
Through my work, I hope to help people feel more connected to themselves and others—whether through a beautifully designed product or a powerful question at just the right moment.
When I'm not sketching or writing, you’ll find me working on ASL fluency, enjoying the Pacific Ocean, or having a nice cup of tea.
View Resume
Product design case studies
JPMorgan Chase
Helping small businesses with digital payments.
Oracle
Improving the enterprise cloud experience.
Smartsheet
Designing record-breaking upsell patterns.
Highlights
◦ Blocking $2.9B in fraudulent activity, protecting millions of U.S. businesses, & increasing digital payment product enrollment by 18-74% at JPMorgan Chase.
◦ Managing, coaching, and mentoring hundreds of UX professionals at General Assembly to a 20%+ salary increase, supporting them while they landed dream jobs at companies they love.
◦ Helping Smartsheet 3x product enrollment and IPO to a tune of $150M by creating honest, understandable upsell patterns through multiple rounds of primary research.
Expertise
◦ 20+ years product and UX design, research & strategy
◦ 15+ years program, product, and project management
◦ 10+ years data analysis, strategic planning, product & research roadmaps
◦ 10+ years team building, mentoring, coaching, training, directing, managing
◦ 8+ years fraud prevention, cybersecurity, digital safety, data privacy
Ignite your spark.
Download the first eleven pages of Inspiration Affirmations now.
