Oracle Case Study

Improving the enterprise cloud experience.

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Situation

Oracle’s cloud platform (OCI) was at risk of losing strategic enterprise clients due to poor product experience.

 

Task

We needed to retain these high-value accounts by improving the product experience and aligning on a long-term roadmap..

 

Action

I led a 2-day Customer Advisory Board with C-level clients and OCI leadership, using Design Thinking workshops to surface pain points and co-create solutions. We captured feedback visually and turned insights into both immediate product updates and a 5-year strategy.

 

Result 

We prevented client churn, launched solutions like a billing calculator and improved technical documentation, and influenced key OCI initiatives —including Azure interoperability and white-label cloud offerings.