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Ashley Karr


Senior UX Designer, Program Manager

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Ashley Karr


Senior UX Designer, Program Manager

A MULTIDISCIPLINARY APPROACH

TO DESIGN & EDUCATION

Ashley is an academically trained human factors engineer and anthropologist focusing on human computer interaction (HCI) and user experience (UX) research and design. She has her B.A. in anthropology from UCLA and M.S. in human factors and systems engineering from Embry-Riddle Aeronautical University. Her writing has been published in a number of journals, magazines, and books, including a behavioral psychology textbook for Oxford University Press. She has worked with organizations, such as: Walmart, Frontier Communications, and The Veteran's Administration (VA). Currently, she teaches and designs instructional material for User Experience Design Immersive courses with General Assembly and manages all immersive courses at General Assembly Seattle. Her past students work for organizations such as Disney Interactive, Wells Fargo, Amazon, and Microsoft, as well as win design competitions on a regular basis. She is passionate about teaching tech and encouraging creative confidence. You can download a one-page version of her resume, visit her LinkedIn page for a complete work history, and view select projects below.

Ashley uses the VW Beetle icon for her logo in honor of the thousands of times she has had to tell people that her last name is spelled Karr with a k and two r's. She also uses it in honor of Josef Ganz. He was the Jewish engineer who originally designed this vehicle. She considers him a kindred spirit. According to a former Volkswagen director, Heinrich Nordhoff, "Josef Ganz in Motor-Kritik attacked the old and well-established auto companies with biting irony and with the ardent conviction of a missionary." She is saddened by the tragedies he faced in his life and hopes that more people learn about this talented visionary. Read the full Wikipedia article on Josef Ganz.

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Adobe


Adobe Twitch Channel Host

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Adobe


Adobe Twitch Channel Host

Experience Design Online Conference – Live on Twitch

Overview

Ashley was invited to join Adobe’s Twitch channel on March 15th, 16th, and 17th 2016 to live-stream as an industry leader in Experience Design using AdobeXD (formerly Project Comet). She provided six hours of live content, which included an overview of UX best practices, a UX case study walk-through, and the building of a prototype based upon the case study. Read Adobe's blog post on the conference.

WATCH STREAMS
Day 1Day 2Day 3

SKILLS
IA, UX/UI, teaching, presenting, improvisation, laughing at myself

TOOLS
AdobeXD, Twitch

CLICKABLE PROTOTYPES
Day 1Day 2Day 3

CLIENT
Adobe

INDUSTRIES
UX/UI

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General Assembly


Senior User Experience Design Immersive Instructor

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General Assembly


Senior User Experience Design Immersive Instructor

DEFINING the field

by TRAINING Thousands Worldwide

Ashley is a senior User Experience Design Immersive instructor at General Assembly. This revolutionary program is crafted by top practitioners in the field with a specific focus on helping adult professionals transition into a UX design career. The course material, which Ashley has played a major role in sculpting, emphasizes technique over theory to give students practical, job ready skills in only ten weeks. Ashley has directly taught over 200 students, and her materials have been given to thousands of UXDI students across the globe. Graduates go on to work at such prestigious organizations as Microsoft, Amazon, Disney Interactive, Frog, and Pivotal Labs.

To get a taste of Ashley's instructional style, read the words of a former student, Joshua Schober, UX Designer and Senior Art Director at Amazon: 

"Ashley has a gift for emboldening people to do their best work. As one of my instructors for General Assembly’s UX Design Immersive, she helped me raise my own expectations of what I might accomplish. I especially appreciated her deftness for knowing which UX methods were most appropriate for a given design opportunity. Whether your are considering her as a UX instructor or a Senior UX professional, I would strongly recommend Ashley for her skill set and zeal for doing what’s best for the users."

Please also feel free to visit her General Assembly instructor page or view lessons on her YouTube channel.   

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Persado


UX Research & Design for Sales Force Marketing Cloud

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Persado


UX Research & Design for Sales Force Marketing Cloud

Unlimited A/B Testing for Email

Overview

Ashley prototyped, tested, and validated a web based application, Persado Go. Persado Go is the first-ever completely automated self-service persuasion automation solution for customers requiring instant turn around through an easy-to-use interface. The test results are calculated and presented within the app and help email marketers create successful marketing campaigns. The application launched in the fall of 2014 on HubExchange, the app marketplace for Sales Force Marketing Cloud.

SKILLS
IA, UX/UI, usability testing, product design, loving statistics 

TOOLS
Balsamiq, Illustrator, Photoshop

CLIENT
Persado

INDUSTRIES
Computational Linguistics, Marketing

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Frontier


UX Research & Design For Frontier Communications

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Frontier


UX Research & Design For Frontier Communications

Making Bill Pay Easier for Millions of customers

Overview

Ashley tackled a massive UX R & D project to reduce Frontier Communication's call-center volume by improving online bill pay, account management, & customer service.

SKILLS
Requirements & user data gathering & documentation, heuristic evaluation, wireframing, user testing 

TOOLS
Omnigraffle, Join.me, Word

CLIENT
Frontier Communications

INDUSTRY
Telecommunications

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GreenDot


UX Research & Design For GreenDot

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GreenDot


UX Research & Design For GreenDot

Banking for the Masses

Overview

Ashley worked with GreenDot Bank to help create a cohesive brand across multiple stacks; increase form completion rate & online sales; improve account management tools; and carry out a complete overhaul for GreenDot Bank's mobile presence.

SKILLS
Requirements & user data gathering & documentation, IA, wireframing, rapid prototyping, user testing; product, UI, responsive & graphic design

TOOLS
Balsamiq, Silverback, Photoshop, Illustrator, Dreamweaver, Muse, HTML5, CSS3, JavaScript, JQuery, JQuery Mobile
 

CLIENT
GreenDot

INDUSTRIES
Finance, Retail

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VA


Veteran's Administration Research Scientist

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VA


Veteran's Administration Research Scientist

After Deployment

Reintegration

Ashley conducted UX research and design with the Department of Veteran's Affairs to improve the usability and adoption of AfterDeployment.org, which is a website dedicated to helping Veterans reintegrate into civilian life after deployment.

PTSD COach

Symptom self monitoring

Ashley conducted UX research and design with the Department of Veteran's Affairs to improve the usability & adoption of a mobile phone app, PTSD Coach, dedicated to helping Veterans self-monitor PTSD symptoms & seek mental health care. 

My Healthevet

Electronic Medical Records

Ashley conducted UX research and design to improve the Department of Veteran's Affairs electronic medical records (EMRs), My HealtheVetwith an emphasis on medication reconciliation.  

Telemental Health

Remote mental health clinics

Ashley worked with the Department of Veteran's Affairs to set up software, hardware, & physical spaces, as well as the associated research project, for telemental health clinics serving U.S. Military Veterans.

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Publications


Writings by Ashley Karr

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Publications


Writings by Ashley Karr

OXFORD UNIVERSITY PRESS

CONTRIBUTING AUTHOR

Ashley was a contributing to author to the Oxford University Press textbook, Organisational Behaviour. View book.

ACM INTERACTIONS

COLUMNIST

Ashley has been a columnist for the Association of Computing Machinery's journal, Interactions, since 2012. View her author page.

Elsevier

Contributing Author, Editor

Ashley wrote the technology chapter to and edited various chapters for the Elsevier textbook, Telemental Health. View book.

Asme

Contributing Author

Ashley was a contributing author to an article published by the American Society of Mechanical Engineers (ASME). View article.